Custom B2B Trade Website Specification

PeoplePerHour • Contract • Remote • 1d ago

Build a fast, modern, conversion-focused B2B trade website. The site should:

Capture and convert trade leads into approved accounts.

Allow approved users to log in, see trade-only prices, and order products.

Handle thousands of products and variations (doors, cabinets, worktops, accessories).

Integrate smoothly with an external CRM for lead capture and automation.

CMS: WordPress (latest)

E-commerce: WooCommerce

Custom theme or lightweight starter (GeneratePress / Hello Elementor / custom)

B2B plugin: B2B King (or custom role-based pricing system)

Performance & Hosting

Fast VPS or LiteSpeed hosting

Target 90+ desktop / 75+ mobile on Google PageSpeed

Key Features Area Description Trade Account System Custom registration form with business details → sends data to CRM → admin approves → user role/tag assigned for correct pricing. Hidden Pricing Guests can browse products but cannot see prices until logged in. Tiered Pricing Multiple trade levels (e.g. Joiner / Developer / Landlord) with unique discounts or price lists. Quick-Order Form Spreadsheet-style order table for doors/panels with filters (height, width, finish). Checkout Options Bank transfer (default), Stripe for card, optional “Pay on account.” CRM Integration All forms push into external CRM (via webhook, Zapier, or n8n). Mobile Friendly Fully responsive, quick load, touch-friendly filters and ordering. SEO Ready Proper heading structure, metadata fields, and schema setup. Analytics Google Analytics + Meta Pixel.
Pages & Structure

Homepage

Hero banner (headline, subtext, CTA button)

3–4 USP icons (e.g. 7-Day Delivery, Trade-Only Pricing, Rigid Built, Free Design)