•Develop and execute sales strategies to meet volume and revenue targets across on- and off-premises accounts.•Build and maintain strong relationships with key accounts and hospitality venues.•Identify new business opportunities and expand territory coverage.•Lead, train, and support field sales representatives and brand ambassadors.•Monitor competitive activity and market trends to inform strategy.•Negotiate pricing, promotional activity, and visibility with key retail and on-premises partners.•Collaborate with the marketing team to create tailored brand campaigns specific to each sales channel.•Drive brand awareness through in-store promotions, tastings, events, sponsorships, and activations.•Coordinate with creative teams for the development of POS materials and digital marketing assets.•Plan and execute seasonal marketing calendars and promotional initiatives aligned with sales goals.•Measure ROI of marketing campaigns and optimize based on performance data.•Manage sales forecasting, budgeting, and reporting Responsible for •Drawing up offers and contracts and general correspondence with on trade segment.•Keeps updated with the new products in the market.•Attend training as required.•Adheres to all HR policies and procedures.•Strive to improve self, knowledge and skills.•Sells and promote all the items at every opportunity.•Constant follow-up of tentative orders to secure information•Actively participates in recycling initiatives.•Ensures that the appropriate standards of conduct, dress, hygiene and appearance are always maintained.•Strictly adhere to the company policy on confidentiality and ethics.•Create events periodically, i.e., wine market etc.
•A bachelor’s degree in marketing, Business Administration, Communications, or a related field is required. •Proven ability to develop and implement complex, data-driven marketing strategies that lead to tangible business results.•Exceptional leadership •Excellent verbal, written, and presentation skills in English. •Deep understanding of digital marketing channels, including SEO, SEM, social media, content marketing, and analytics platforms.•Strong analytical and problem-solving abilities, with a capacity to interpret data and make informed decisions.•Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions and business priorities.A minimum of 2-5 years of progressive sales and marketing experience role, preferably within hospitality, liquor industry, or a related service industry.